Content Marketingis a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Content marketing attracts prospects and transforms prospects into customers by creating and sharing valuable free content. Content marketing helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales.
Unlike other forms of online marketing, content marketing relies on anticipating and meeting an existing customer need for information, as opposed to creating demand for a new need....Here"The idea is central to content marketing that a brand must give something valuable to get something valuable things in return.
It is often used by businesses in order to:
*Attract attention and generate leads
*Expand their customer base
*Generate or increase online sales
*Increase brand awareness or credibility
*Engage an online community of users
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