Search Engine Optimization

SEO-Search Engine Optimization

SEO is the best opportunity for small businesses to promote their products or services on search engines like Google & Bing with no charges to be paid to them. What makes it challenging is to get top ranking on search pages. SEO may target different kinds of searches, including image search,video search, academic search,news search, and industry-specific vertical search engines.

Optimizing a website may involve editing its content, adding content,and modifying HTML and associated coding to both increase its relevance to specific keywords and remove barriers to the indexing activities of search engines like Google ,Yahoo etc.Promoting a site to increase the number of backlinks, or inbound links.

SEO differs from local search engine optimization in that the latter is focused on optimizing a business' online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

SEO means Search engine optimization. It is a set of rules for optimizing your website so that it can achieve higher rankings in search engines’ organic results. It is a great way to increase the quality of a web site by making it user-friendly, faster and easier to navigate. SEO can be considered as a complete framework since the whole process has a number of rules (or guidelines), a number of stages and a set of controls.

SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site.Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.
SEO is good for the social promotion of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, or other social media channels.
SEO is important for the smooth running of a big web site. Web sites with more than one author can benefit from SEO in a direct and indirect way.SEO can put you ahead of the competition. If two web sites are selling the same thing, the search engine optimized website is more likely to have more customers and make more sales.