Pay-per-click or Search Engine Marketing is a charged service which requires a high level of keywordresearch & effective campaign planning. We are specialized in providing best Google ads
positions to our clients with the most cost-effective way.
It is an inexpensive and scalable form of web marketing designed to connect your ads with searchers actively seeking what you provide.
The smartest paid search marketing campaigns are pay-per-click, or PPC campaigns, and the logic behind them can be summarized simply: you bid for ad placement in a search engine’s sponsored links for keywords related to your business, then you pay the search engine a small fee for each click.
The goal of a PPC ad is to lead the person viewing it to click through to the advertiser’s website or app, where that visitor can complete a valuable action, such as purchasing a product.
Search engines are incredibly popular advertising platforms. They allow you to display ads that are relevant to what users are searching for.Advertising services like Google Ads and Bing Ads operate with real-time bidding (RTB), where advertising inventory is sold in a private automated auction using real-time data.
Benefits Of PPC1.Great targeting: You can reach your target audience when they are looking for products, i.e. high purchase intent.
2.Low wastage: With the right match types in Google Adwords, use of phrase match, exact match or broad match in combination with negative keywords, you can ensure that your ads are only shown when searchers are searching for relevant products.
3.Predictability: Traffic volumes, ranking, returns and costs tend to more stable and more predictable than SEO.
4.Speed: PPC listings appear much faster, usually in a few hours. SEO has a much longer lead time,when ads need to be switched on and off for a campaign, promotion or stock changes.
5.Branding effect: Tests by the IAB have shown that there is a branding effect with Pay Per Click, even if users do not click on the ad.