Affiliate marketing

Affiliate marketing

Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. The two forms of marketing are differentiated, however, in how they drive sales. Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. The two forms of marketing are differentiated, however, in how they drive sales, where affiliate marketing relies purely on financial motivations, while referral marketing relies more on trust and personal relationships.
Affiliate marketing is frequently overlooked by advertisers.While search engines, e-mail, and web site syndication capture much of the attention of online retailers, affiliate marketing carries a much lower profile. Still, affiliates continue to play a significant role in e-retailers,marketing strategies.
It is the process of earning income every time you promote someone elses products or services. If you generate a sale for the company, you get paid. If you don’t generate a sale, you do not get paid.

Essentially affiliate marketing involves a merchant paying a commission to other online entities, known as affiliates, for referring new business to the merchant's website. Affiliate marketing is performance-based, which means affiliates only get paid when their promotional efforts actually result in a transaction.

Work of Affiliate Marketing

1.Affiliate partner promotes a brand’s products or services on their site.

2.Consumer clicks on brand’s promotion on the affiliate’s site and a cookie is then stored on the consumer’s browser this is what makes it possible for the affiliate network to track the consumer’s progress from the affiliate’s website through to the brand’s shopping cart.

3.Consumer is redirected to brand’s website.

4.Consumer purchases a product/service from the brand.

5.The network then it will automatically pays out a commission to the affiliate (based on the rules set by the brand) for driving that sale.