Digital marketing encompasses various strategies to connect with and influence potential customers online. Here are the primary types:
- Affiliate Marketing
- This involves earning a commission by promoting other companies’ products. Affiliates earn a piece of the profit from each sale they drive.
- Content Marketing
- Focuses on creating and distributing valuable, relevant content to attract and engage a target audience. Examples include blogs, videos, infographics, and eBooks.
- Email Marketing
- Uses email to send advertisements, request business, or solicit sales. It’s a direct form of communication to maintain customer relationships.
- Social Media Marketing
- Uses platforms like Facebook, Instagram, Twitter, and LinkedIn to promote products and services, engage with customers, and drive traffic to a website.
- Search Engine Optimization (SEO)
- Involves optimizing content and website structure to rank higher in search engine results pages (SERPs), thereby increasing organic (non-paid) traffic.
- Pay-Per-Click (PPC) Advertising
- Advertisers pay a fee each time their ad is clicked. This is a way of buying visits to your site rather than earning them organically. E Web digital top digital marketing company offering PPC services at affordable price.
- Influencer Marketing
- Leverages individuals with a large following on social media or blogs to promote products. Influencers can sway their followers’ purchasing decisions.
- Mobile Marketing
- Reaches customers on their mobile devices through SMS, MMS, apps, and mobile websites. It’s tailored for mobile device users.
- Video Marketing
- Uses videos to promote products or services, enhance engagement, and educate consumers. Platforms like YouTube are commonly used for this type.